Six steps, one sitting, no marketing degree

1. 01 · The brief

   Say it the way you'd say it to a friend

   No forms, no marketing jargon. Describe what you want to promote — a new product, an offer, an event — and attach products or photos if you have them.

   What you do

   • Describe what you want to promote in a sentence or two
   • Optionally attach products from your catalogue and photos

   What adRobin does

   • Understands the offer, the moment and the audience
   • Proposes three campaign directions to choose from

   

2. 02 · The direction

   Robin proposes, you choose

   In seconds you get three campaign directions grounded in your business, your audience and your goal. Pick one, tweak it or ask for others. A few quick questions later, the strategy is set: audience, goal, channels and creative direction.

   What you do

   • Pick a direction, or ask for different ones
   • Answer a few quick questions with suggested replies

   What adRobin does

   • Sets audience, goal, channels and creative direction
   • Recommends when to post on each channel

   

3. 03 · Your brand

   Everything comes out looking like you

   Import your brand from your website once — colours, fonts, logo and voice. Every creative respects it automatically, so nothing looks like a template.

   What you do

   • Paste your website once, or upload your logo and pick colours
   • Edit anything by hand or with Robin

   What adRobin does

   • Extracts colours, fonts, logo, imagery and tone of voice
   • Applies the brand book to every creative automatically

   

4. 04 · The creatives

   Posts, ads and posters, ready for each channel

   Approve a tagline and adRobin generates the creative for every channel in parallel — Instagram, Facebook, LinkedIn, A4 and A3 posters — with a preview of exactly how each will look. Ask for changes in plain words, or adjust the layout yourself.

   What you do

   • Approve the tagline
   • Ask for changes in plain words or adjust the layout yourself

   What adRobin does

   • Generates every channel in parallel: Instagram, Facebook, LinkedIn, A4 and A3
   • Checks legibility, contrast and logo size before showing you the result

   

5. 05 · Publish

   Post, schedule or boost from the same screen

   Publish to your Facebook Page and Instagram account as a feed post, a scheduled post, an ad or a boosted post. Budgets, targeting and the best times to post are pre-filled from the campaign.

   What you do

   • Choose a channel and a post type: feed post, scheduled post, ad or boosted post
   • Confirm the pre-filled budget, audience and time

   What adRobin does

   • Publishes to your Facebook Page and Instagram account
   • Creates ads in your own Meta ad account, paused for your review

   

6. 06 · Measure

   See what worked, and ask why

   Views, reach, clicks and spend refresh automatically. Robin reads the numbers for you and answers questions like “which post brought the most people in?”

   What you do

   • Open the statistics, or ask Robin a question
   • Decide what to repeat and what to drop

   What adRobin does

   • Refreshes views, reach, clicks, spend and follower metrics automatically
   • Explains changes and compares campaigns, channels and paid versus organic

   Views

   12,480

   +38%

   Reach

   7,905

   +24%

   Link clicks

   612

   +51%

   Engagement rate

   6.2%

   +1.4

   PaidOrganic

   Robin

   Which post brought the most people in last week?

   The Saturday “Rye mornings” Instagram post: 3,120 views and 41% of the week's link clicks. The boosted Facebook version reached a new audience but converted less — worth keeping organic on Instagram and boosting on Facebook.

Screens and creatives shown come from a demo account of Forno da Vila, a fictional Lisbon bakery. Nothing was retouched.